Ford Highlights EcoBoost in "Small But Mighty" Short Films (w/ Videos)

Ford Motor Company presents a series of entertaining short films that celebrate the theme of Small but Mighty. The shorts, created by emerging filmmakers from around the world, celebrate small acts and ideas that pack a mighty punch. The theme of Small but Mighty is inspired by Ford’s much-celebrated range of EcoBoost engines.
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Subaru Eco Challenge Adventure Drive Shows Fuel Efficiency of Subaru Vehicles

Subaru, known for its rally-bred sporty handling showed off a very different side at the Eco Challenge Adventure Drive: fuel efficiency. Subaru brought out their entire AWD line-up (sans the Impreza) on a fuel economy challenge that spanned more than 100 kilometers through a mix of both city and highway driving conditions.
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Ford Gets Closer to Connected Cars with Help from University

Ford Motor Company and St. Petersburg State Polytechnic University have reached the final phase of a large-scale research project aimed at enhancing vehicle communication technology. As a result of the work that leverages university telematics expertise in space robot communications, Ford has filed several patents on technologies that can serve to advance connected cars of the future.
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This is Who We Are: The Mazda Story

Photos by Ulysses Ang

One integral personality that sets the people of Hiroshima apart is their resilience. Though, the Mazda people were all smiles, deep down, they have hearts of defying convention and overcoming challenges. This very attitude is what defines Mazda is as a company and it shows in everything from their products to their philosophy.
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Six Awesome New Features of the 2016 Ford Focus

UPDATE 1: Read our First Drive here (9/4).

Ford just let us drive the new 2016 Focus over 260 kilometers here in Adelaide, Southern Australia. We’ll have our full impressions soon, but for now, let us offer a sneak peek of what to expect. The current Focus has always been a technology leader for Ford and it has debuted a lot of cutting-edge tech for the compact car class. This one brings that to the next level.
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Four Characteristics of Mazda's Jinba-Ittai

Mazda has frequently used the word Jinba-Ittai to describe the driving feel of their cars. Although everyone knows this by now as the Japanese word for “Horse and Rider as One”, what does this actually mean? Mazda engineers have actually narrowed it down to specific characteristics found in all of their cars.
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